The All New 2020 Roubaix

Specialized takes the Roubaix to a whole new level!

Bontrager and WaveCel

Bontrager/WaveCel: You Only Get One Brain

The biggest advancement in the protection against cycling concussions.

Enjoy Every Ride


On road or off, novice or expert - we've got the bike for you


Be comfortable, safe, and stylish on every ride


Gear up with the essentials - helmets, lights, and more

We're Here To Help

Life By Bike

Where Do You Want To
Go Today?

At Spokes Etc., we believe that life is better on two wheels. Share your adventures with us, however and wherever you ride.