What It Is This wheel is the future of gravity riding and racing. It's ride-optimized, incredibly strong, and debuts the most effective and lightest anti-flat system on the market (ENVE's patent-pending Protective Rim Strip). These wheels will give downhill-oriented riders a new freedom to set their tire pressure for cornering and rock garden stability without sacrificing their confidence to smash track speeds. Who It's For Gravity junkies, Enduro racers, and hard-charging trail riders will find enlightenment riding the M7 Series. A completely new shape and design that massively reduces the risk of pinch flatting and/or damaging the carbon, The M7 Series provides the confidence to ride without limitations. Why We Made It Enduro runs on two things – Confidence and Control. Nothing ruins a good shred fest like a flat tire or broken rim, and nothing spooks you on a dusty trail like an unexpected drift. With this in mind, we have been hard at work over the past 2 years to develop a carbon wheel system that will allow ourselves, athletes, and most importantly – you – to go "full-send" without compromising the ride experience by running high tire pressures, DH tires, and heavy pinch flat reduction inserts. Building upon the platform of the M7 Series' predecessor the M70, we re-profiled the rim to mate up with modern tires and to absorb trail vibrations and chatter. However, just fitting tires is not enough. We know that riders also want the freedom to run lower pressure and that doing so can introduce flat tires and damaged rims. The ENVE solution is a new rim shape paired with ENVE's patent-pending, energy absorbing Protective Rim Strip. With this technology, riders can skip the inserts and run the tires and pressures they want. Amazingly, we've managed to keep the weight neutral and improve impact resistance too.
What It Is The G27 is the G23's little big brother. Smaller in diameter and lighter in weight, the G27 is designed for the higher-volume tires demanded by many riders on rougher and looser terrain. At 320 grams, our lightest tubeless rim is 27mm wide and designed for tires marked 27.5 or 650B. Armed against pinch flats with the patent-pending Wide Hookless Bead, the G27 is at home off-road and capable on tamer stretches of singletrack. Who It's For Those seeking the challenge of drop-bar riding over more technical terrain that is typically frequented by mountain bikes will benefit from the additional air volume, durability, and anti-flat performance benefits provided by the G27. If your path leads you to rough roads, singletrack, and multi-day bikepacking adventures, the G27 may be for you. Why We Made It There is a place between road and mountain that is open to discovery. Beyond the range of your trail bike or the capabilities of your road bike. Terrain littered with contradicting challenges and demanding requirements are at odds with the bikes and products available today. We built the new G27 to thrive in this new environment, because insights gained through building the world's best road and mountain bike rims told us that the perfect combination did not exist in our stable, or in our opinion, anywhere at all. The higher volume and lower pressures would demand MTB toughness and flat resistance, while big days and long miles would require the light weight and efficiency of a road machine. Above all, the combination of rough and rigid would require a wheel with the ride quality to make those long miles enjoyable and multi-day treks possible.
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